Karen joined BrewDog in January 2020 as Group People Director, with responsibility for the people agenda across the International BrewDog group. Her focus and passion is on driving the company culture and world class people processes designed to deliver an engaging and unique approach to customer experience whilst also being an employer of choice and implementing wellness strategies. Prior to joining BrewDog, Karen was the People Director at Costa Coffee, with responsibility for the transition of Costa Coffee from Whitbread to Coca-Cola, a major transformation project as part of the £3bn sale. Karen has also worked with major high street retailers, hospitality and consumer businesses and has a track record of achieving success through people and driving customer experience.