THE CONTINUING RELEVANCE OF THE PUB IN THE FACE OF CHANGING CONSUMER BEHAVIOUR
Plus the launch of the MCA 2017 Pub Market Report
MCA revealed key findings from this definitive annual report as it was launched exclusively at the Managed Pub Conference 2017. Delegates were the first to hear cutting-edge market intelligence identifying the trends shaping the marketplace. This is vital information that operators and suppliers can exploit to identify how to stay relevant and profitable in the pub sector.
The conference also featured: – Chloe Combi, author of the book ‘Generation Z; Their voices, Their lives’, the definitive guide to the next generation after millennials. Chloe delivered great insight into this generation and how Pubs can best meet their changing needs.
The Full Agenda is listed below:
9.30am – 10.00am
10.00am – 10.20am
Peter Hansen, Sapient Corporate Finance: Peter will deliver his annual State of the Nation speech focusing on the M&A activity in the pub world.
10.20am – 10.40am
Mark McQuater, Revolution Bars Group: The Evolution of Revolution – the CEO of the listed bar group looks at how it has evolved its approach from a staple of the 90’s late- night scene to an all-day operation with two distinct brands.
10.40am – 11.10am
Panel Discussion: Changing drinking patterns, is beer still the backbone of the pub?
Discussed by a panel including Simon Bunn, co-founder, Brewhouse & Kitchen; James Cuthbertson, director, Dark Star Brewing Company and Gavin George, chief executive, Laine Pub Company.
11.10am – 11.30am
Clive Watson, City Pub Company: Independents are the new brands – why customers are increasingly valuing independent and turning their backs on brands.
11.30am – 11.45am
11.45am – 12.15pm
Chloe Combi: We’ve called the expert to help you get to know Generation Z; Chloe will be defining the characteristics of the coming of age generation, their consumption habits, and how they engage with pubs.
12.15pm – 12.25pm
Gareth Nash, head of consumer insight, MCA: Unique insight from The MCA Pub Market Report focused upon Generation Z usage and attitudes to pubs.
12.25pm – 12.45pm
Brandon Stephens, Founder of restaurant chain Tortilla and new business REVL: More than just a pub quiz – How some pubs are pushing their experimental offer into new realms.
12.45pm – 1.15pm
Panel Discussion: How can pubs compete with the sofa?
Discussed by a panel including Brandon Stephens; Ben Tucker, Handmade Mysteries and Chloe Combi.
1.15pm – 1.55pm
1.55pm – 2.05pm
Steve Gotham, Director of Insight, MCA: Leveraging pub menu insights – how to maximise the food opportunity.
2.05pm – 2.30pm
Panel Discussion: How are pubs utilising food as a key pillar of growth
Discussed by a panel including Joycelyn Neve, Seafood Pub Company; Tristan Hogg, Pieminister; Paul Dickenson, Fuller Smith & Turner and Michael Ibbotson Provenance Inns
2.30pm – 2.50pm
Paul Harbottle, commercial director, Ei Group: Pub Tribes – how a segmented approach to consumers enables Ei Group to talk their language.
2.50pm – 3.05pm
3.05pm – 3.30pm
Panel Discussion: Strategies to attract and retain People, recognising the potential Brexit challenges.
Discussed by a panel including Brigid Simmonds, BBPA; Kate Nicholls, ALMR; Chris Hill, New World Trading Company and Peter Borg Neal, Oakman Inns & Restaurants.
3.30pm – 3.40pm
Simon Stenning, executive director, MCA: The UK Pub Market Report, a brief summary of the main message.
3.40pm – 4.00pm
KEYNOTE SPEAKER – Ken Stout, Founder and President, Goose Island Beer Co: The evolution of Craft and lessons learnt from the US applied to the UK.
4.00pm – 5.00pm